SPOTIFY : Promo Cards Get an Update


SPOTIFY : Promo Cards Get an Update


Spotify have added some new features to our Promo Cards experience, which lets artists create personalized assets for use on social media and other promotional channels.

Last fall, we introduced Spotify for Artists users to Promo Cards, easily customizable graphics that you can create to share with fans to promote an artist, their songs, their album, or when they’ve been featured on some of our most popular playlists. Hundreds of thousands of Promo Cards have been created since launch and we’ve loved seeing them around the internet the past few months.

Today, we’re upgrading Promo Cards with some of the top requested features we’ve received from artists. First, we’ve added Milestone Promo Cards, allowing artists to celebrate big wins with their fans. We’ve also added more languages (we see you, French-speaking artists!) and more playlists. Have an idea for what we should add next? Let us know on Twitter.

Milestone Cards

Artists have told us they love to celebrate their successes on Spotify with fans, so we’ve come up with Promo Cards to help you celebrate big achievements. We’re starting with two milestone options — with more to come:

Artist Follower Milestones: Matching the milestone notifications you receive in Spotify for Artists, artists can now create milestone cards for reaching 1k, 5k, 10k, 25k, 50k, 100k, 500k, 1M, 2M, 5M, 10M, 20M, 25M, 50M, and 100M followers on Spotify. They’re a great way to thank your fans for following you and encouraging others to do the same.



You can choose select the color and aspect ratio for your follower milestone Promo Card. The site will provide a custom URL that links to your artist profile.

Charts Milestones: Artists can create Promo Cards when their track hits the top 50 in the Top Global Weekly Songs chart. The Cards feature the track artwork and the chart position, so you can reflect on the achievement. If you share on Twitter, tag @SpotifyCharts, so we can celebrate with you.



Our Top Global Weekly Songs chart playlist updates every Friday.

To create Milestone cards, just select a new “Focus” for the card when you see the option. Search for and select the artist or track that is eligible for a milestone, then change the “Focus” to “Milestone” in the Customize stage. If the artist or track isn’t eligible, you won’t see this Focus section on the site.



If the artist or track has an eligible milestone, you’ll see the option to select it at the Customize stage.

New Release Badge

Promo Cards have become a key part of the new release moment, so now, for Promo Cards created for tracks, albums, or podcast episodes that have been released in the past seven days, there will be a special badge that indicates to fans that it’s brand new.

Promo Cards Site, Now in French

The Promo Cards site was already available in four languages: English, Portuguese, Spanish, and German. Today, we’re adding support for French for our francophone friends around the world.



More Playlists

We launched Promo Cards with support for 30+ Spotify playlists and now we’re adding 30 more including 100, Altar, Baila Reggaeton, Hot Hits USA, Indonesia, It’s Hits (Denmark, Norway, Sweden, Suomi), Fresh Folk, Fresh Gospel, Kickass Metal, K-Pop Daebak, Lagi Viral, New Music Friday Christian, Live Country, Mood Booster, Naik Daun, No Cap, Northern Bars, Our Generation, Oyster, Radar Indonesia, Punjabi 101, Top Christian, Top Hits Indonesia, Who We Be, and WorshipNow. Like before, you can find playlist Promo Cards by searching for the track and selecting the eligible playlist from the search results.


There are now over 60 playlists available for Promo Cards. Just search for your track and eligible playlists will be available in the search results.

Deep-linking to Promo Cards

To make it easier for artist and label teams to coordinate around the creation of Promo Cards, we’ve added deep-linking to the site. When you navigate the site, the URL will update, so you can send it to a collaborator to create their own card more easily without having to go through the “search” process. By adding the Spotify URI for the content you want to promote, deep links can help you skip a step. As a reminder — Promo Cards already provide deep-linking when you share the card. A custom URL is provided after you’ve created the card, that will redirect to the content you’re promoting on Spotify.