Introducing: Fan Study

A collection of data-driven insights about how fans connect with artists around the world and what your team can do to make the most of them.

Since the launch of Spotify for Artists, we’ve put all our energy into building tools and resources to help artists and their teams succeed in music. And no matter what your personal definition of success is, one thing is true across the board — fans make it possible.

That’s why we’ve spent the past few months pouring through Spotify’s data, analyzing millions of statistics and touchpoints, and studying global trends to bring you the first ever Fan Study — a collection of 15 brand new insights about how fans listen to music and connect with artists around the world. Each insight is also paired with a specific action that you and your team can take to grow your fanbase. Not just on Spotify, but across the music industry, on social media, in emerging media, and beyond.

Our vision at Spotify for Artists is for a music industry that puts actionable data and powerful tools in the hands of artists and their teams directly, so they have control over growing their fanbases and careers. These Fan Study insights can help artists better build their strategies for Spotify for Artists features like playlist pitchingMarqueeCanvasPromo Cards — and beyond.

Ever wonder what market is the most likely to listen to new music and new artists? Turns out it’s Latin American, and it’s not even close. The top three cities with the most streams of new content are São Paulo, Santiago, and Mexico City.

Ever wonder why it’s so important to encourage your fans to add your tracks to their playlists? Well, after a listener adds your track to their personal playlist, they’ll listen to you 41% more, look at your profile 12% more, and end up making 60% of all your merch purchases.

Got a bunch of CDs still lying around and curious who’s still buying them? You might want to try Phoenix (the city, not the lovely and talented French guys).

The Fan Study is organized in four chapters: Whether you’re interested in expanding your Reach, deepening your fans’ Engagement, making more noise around your next Release, or learning how you can move even more Merch, you’ll find interactive insights designed to help you get closer to reaching your goals. And that goes for artists, managers, music marketers and label execs alike. We’ve designed the Fan Study so that every member of the music community can learn something new and put it into action.

So check it out, share your favorite insights with your team or on social, and let us know what fan insights we should study next.